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Animation and VFX

The Indian animation and VFX industry has grown rapidly and garnered worldwide recognition, with Indian animation and VFX companies winning several mandates for Indian and foreign films. With technological advancements and increasing market share, the Indian animation and VFX industry is projected to more than double from $483 million in 2010 to $1.1 billion in 2015, reflecting a CAGR of 17.9%, according to the FICCI Report 2011.

Size of Animation and VFX Industry
($ in mm)
Size of Animation and VFX Industry
Source: FICCI Report 2011
VFX

In response to the increased use of animation and visual special effects in films made both within and outside of India, in 2007 we formed EyeQube, a visual special effects studio headquartered in Mumbai. EyeQube was opened in collaboration with internationally renowned visual effects expert Charles Darby, who has previously worked on visual special effects for major film projects such as Titanic, Harry Potter And The Prisoner of Azkaban and the Emmy award winning HBO production Rome. EyeQube uses leading technology, which we are constantly upgrading as new technologies are implemented in the industry.

EyeQube permits us to create high-end visual effects for our own co-productions. Among recent projects, EyeQube has worked with the Indian banner Red Chillies Entertainment on the high budget film RA.One, released in fall 2011. Historic critical acclaim for our work on Indian films such as Veer and Aladin has also opened opportunities to work on selected special effects films. Additionally, EyeQube's reach has extended to regional language films, including the release of Rajinikanth's Rana, expected to occur in late 2012.

EyeQube offers services that cover the entire life-cycle of visual special effects, from the initial development, to production planning and supervision services to the final delivery. We are using this broad range of services to undertake the development and production of new content that will be owned by us. We currently have our first such production in development.

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