Eros has the unique distinction of being the only group that has presence in all the windows of the Bollywood Industry Value Chain. What Disney and Warner are to Hollywood, Eros is to Bollywood.
Eros started romance with the Bollywood business over two and a half decades ago. A pioneer in the business, Eros was the first to recognise the potential of Bollywood film distribution in the International markets outside of India. Eros is the single largest International distributor of Bollywood films worldwide with over 70% market share in the business.
Eros had the vision and foresight to acquire multiple format rights for a large catalogue of films over a period of time. Eros's film library already boasts of over 1500 films and the number is growing with each passing day.
Eros has distributed some of the biggest Bollywood Blockbusters of all times - Dil Se, Hum Aapke Hain Kaun, Taal, Hum Saath Saath Hain, Dilwale Dulhaniya Le Jayenge to name a few. Let us now take a look at the multi-faceted business of the Eros Group.
Eros distributed films have received over nominations and awards worldwide including Film Fair, Stardust, Screen Awards, Zee Awards, Berlin Film Festival, Lyon Film Festival and the Toronto Film Festival. Perhaps most notable of all was the BAFTA nomination and Cannes Official Invitation awarded to Devdas in 2002/3.
Eros is the major content provider of Bollywood movies, with over 400 different Television and home entertainment output deals across the globe, We supply such companies as the BBC, Channel 4 and Denmark TV
Gone are the days of putting away entertainment, media, technology, information and education in neat little compartments. The role definitions of the PC and the Television are increasingly blurring with each passing day. That's 'convergence' for you. Modern day technology has made it possible to cater to individualistic tastes of consumers and economically provide extremely tailored high quality entertainment and infotainment to the farthest corners of the world. The paradigm shift will transgress through all walks of life and revolutionize our very existence.
Bollywood is not just another word in the dictionary. It is an expressive language and a powerful medium in its own right. It is my dream to widen the appeal of Bollywood in the mainstream context. To give it the place that it rightly deserves in world filmdom. To literally and figuratively ... Powering Indian Cinema...- Mr. Arjun Lulla.
"To create, enhance and distribute 'content' seamlessly across platforms available through present and future technologies, across media vehicles, across the globe and giving such content its distinct shape, form and brand identity through the various windows of its lifecycle, with a view to build maximum interactivity and salience with the end consumer."